My Designer's Identity
I am a designer dedicated to designing meaningful digital experiences. My ultimate goal is to use my problem-solving skills to design products and build businesses that make a difference to people.
I hold 2 Master's Degrees in Design. In my 8 years of working experience, I've been staying consistent with my design thinking, attempting to create user-centred digital experiences that will be both visually appealing and highly pleasant to interact with.



EXPERIENCE
2022.02 - Now - Auckland
Tower Insurance, Digital, UI/UX Designer
Ideate and produce visual concepts and wireframes for all product, website and marketing communications across various platforms;
Work in a agile team, provide design support to the web integration squad, constantly improve quality in sprints with short-term deliverables;
Develop digital experience tailored to user needs and marketing, contribute to the squad team with design direction;
Showcase design concepts and rationale to senior leadership/stakeholders;
Support and contribution to the UX & Design chapter, advise team on usage of brand system and guidelines;
Develop various toolkits and templates, and ad hoc production of creative assets as required to support marketing needs.


2021.07 - Now - Auckland
Aamplify Ltd. , Digital, UI/UX Designer
Create well thought out UI designs based on wireframes as well as written, and verbal descriptions. Create high-fidelity, user experience mock-ups;
Design experiences that are both good for users & optimised to achieve business objectives;
Work with dev team to package mock-ups and prototypes for build, and test live version for accuracy and functionality;
Design mock-ups and prototypes that clearly illustrate how sites will function and appear to the consumer;
Create on-brand designs for marketing campaigns, ads, and other marketing initiatives;
Prepare and present rough drafts to internal teams and key stakeholders.

2020.09 - 2022.06 - Auckland
RayLee Creative Ltd. , Product Designer
Perform research on product technologies and structures to implement into design concepts, modify and revise existing designs to meet customer needs and expectations;
Design concepts, wireframes, detailed designs, interactive prototypes and produce high-quality design components;
Present product ideas to stakeholders, and suggest improvements to design and performance to product engineers.


2020.02 - 2020.09 - Auckland
Onfinality, Digital, UI/UX Designer
Redesign of website and web application;
Research and generate the best practice to continuously lift design quality and ensure consistency;
Full command of the UX process, including User Research, Interaction design, Prototype, Visual design.

2019.11 - 2020.2 - Auckland
Laminar, Digital, UI/UX Designer
Research on user experience design requirements for a suite of digital assets;
Develop and conceptualise a comprehensive UI/UX design strategy for acala.network;
Set up a new branding and visual strategy;
Develop a design system, strive for seamless implementation, produce high-quality UX design solutions and design UI elements and tools.

2019.7 - 2019.11 - Auckland
Engage Digital, Digital, UI/UX Designer
Work with front-end developers and UX designers to ensure accurate communication and efficiency in the design phase;
Use a combination of creativity, strategy, intuition and analytics to create best-in-class visual digital experiences that serve customer needs;
Provide design support for advertising campaigns, continuously iterate and improve the performance.

2018.8 - 2019.7 - Guangzhou, China
Design 360 Magazine, Designer & Editor
Redesign of website and editorial design;
Produce high-quality creative content, design marketing and promotional material all graphical content for print, digital, website, and social media;
Help unify the experience by establishing creative guidelines for the product with the team.

2016. 8 - 2018. 8 - Melbourne
SHE Design Studio, Digital Designer
Working with small multi-disciplinary teams. Work closely with dev, product, and business folks to find elegant but practical solutions to design challenges across digital design, web and app design;
Ideate designs based on a client's brief, build out brand concepts, guidelines and assets;
Deliver artwork in digital format, create artwork proofs and designs for promotional material.

2014 - now
Freelance


EDUCATION
2019.07 - 2020.02
Master of Design - Media Design School
2014.12 - 2016.12
Master of Multimedia Design - Monash University


SKILLS
Two masterʼs degrees in Design;
Working experience of end-to-end design. Working through iterations and handing off the best practice implementation;
A understanding of front-end technology, and the dedication needed to work with engineers to achieve our design vision;
Video editing and photography skills;
Multimedia skills, passionate about eye catching animated digital design;
Extensive experience with Adobe XD, Sketch, Figma, Illustrator, Photoshop, InDesign, AfterEffect, etc;
Visual and interaction design genius, and creative problem solving;
Ability to identify and communicate the commercial impact of design decisions;
Ability to manage multiple tasks and stakeholders;
Great communication and collaboration skills, a team player with a strong desire to share and influence others.
Back to Top