PROFILE
I am a designer with 7 years of working experience. I enjoy creating amazing designs. My ultimate goal is to use my problem-solving skills to design products and build up businesses that make a difference to people.
In 2020, I led a start-up project launched, and finished some redesign works that gaining good conversions. I found my own brands and built up e- commerce business. I enjoy creating a wonderful user experience and I have solid visual design background.
I hold two Master's Degrees in Design from Monash University and Media Design School. In my 7 years of working experience, I've been involved in different design processes. (self-employed, freelance, in-house working for design agents and companies). I would be a team player and a problem solver.    

EXPERIENCE
2020.09 - Now - Auckland
RayLee Creative Ltd. Contractor, Product Designer
Be involve in the entire process of acquiring and integrating the product, including building out brand concepts, guidelines and assets; As well as designing and executing creative campaigns across multiple elements. Design a series of products that presented to commemorate the 600th anniversary of the completion of the Forbidden City.
2020.02  
Onfinality - Auckland
Contractor, Digital Designer
Redesign official website and web application. Hands-on content preparation: reformatting static content, resizing etc. Full command of the UX process, including User Research, Interaction design, Prototype, Visual design.
2019.11 - 2020.2  
Laminar - Auckland
Contractor, Digital Designer
Investigate user experience design requirements for suite of digital assets. Develop and conceptualise a comprehensive UI/UX design strategy for acala.network. Set up a new brand and visual strategy. Produce high quality UX design solutions and design UI elements and tools.
2019.7 - 2019.11
Engage Digital - Auckland
Contractor, Digital Designer
Work with front end developers and UX designers. Use a combination of creativity, strategy, intuition and analytics to create best-in-class visual digital experiences that serve customer needs. Set up marketing strategies, including search engine marketing, social media marketing, email marketing. Run advertising campaigns and improve the performance.
2018.8 - 2019.7
Design 360 Magazine - Guangzhou, China
Designer & Editor
Product design, website redesign and magazine design. Produce high quality creative content, design marketing and promotional material, produce content releases and all graphical content for print, digital and website media.
2016. 8 - 2018. 8
SHE Design Studio - Melbourne
Brand Designer
Ideate designs based on a client's brief, build out brand concepts, guidelines and assets, delivering artwork in digital format, creating artwork proofs, creating designs for promotional material(both print and digital). Proficient in digital design, web and apps design.
2014 - now
Freelance

EDUCATION
2019.07 - 2020.02
Master of Design - Media Design School
2014.12 - 2016.12
Master of Multimedia Design - Monash University

SKILLS
Two masterʼs degrees in Design;
Excellent visual design skills;
Solid experience in professional commercial design;
Adaptable and willing to learn new techniques;
A basic understanding of HTML & CSS;
Work experiences of WordPress, Wix, Shopify, Magento;
Video editing and photography skills;
Multimedia skills, passionate about eye catching motion graphic, animated advertising, animated web design;
Extensive experience with Adobe Illustrator, Photoshop, InDesign, After Effect, Sketch, Figma, Adobe XD, Invision;
Ability to fluidly and confidently work in ambiguous situations.

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