My Designer's Identity
I am a designer dedicated to designing meaningful digital experiences. My ultimate goal is to use my problem-solving skills to design products and build businesses that make a difference to people.
I hold 2 Master's Degrees in Design. In my 9 years of working experience, I've been staying consistent with my design thinking, attempting to create user-centred digital experiences that will be both visually appealing and highly pleasant to interact with.



EXPERIENCE
2022.11 - Now - Auckland
ASB Bank, Digital, UI/UX Designer
Serve as a trusted advisor in squads and tribes, influencing decisions, coaching and empowering others, sharing craft and mindset to shape long-term design strategy.
Design concepts, wireframes, detailed designs, interactive prototypes and high quality, production ready design components.
Maintaining and evolving design system, striving for seamless implementation, that teams love to use and want to support.
Research, design reviews and studying best practice to continuously lift our design quality and ensure consistency.

2022.02 - 2022.10 - Auckland
Tower Insurance, Digital, UI/UX Designer
Ideate and produce visual concepts and wireframes for all product, website and marketing communications across various platforms;
Work in a agile team, provide design support to the web integration squad, constantly improve quality in sprints with short-term deliverables;
Develop digital experience tailored to user needs and marketing, contribute to the squad team with design direction;
Showcase design concepts and rationale to senior leadership/stakeholders;
Support and contribution to the UX & Design chapter, advise team on usage of brand system and guidelines;
Develop various toolkits and templates, and ad hoc production of creative assets as required to support marketing needs.


2021.07 - 2022.11 - Auckland
Aamplify Ltd. , Digital, UI/UX Designer
Create well thought out UI designs based on wireframes as well as written, and verbal descriptions. Create high-fidelity, user experience mock-ups;
Design experiences that are both good for users & optimised to achieve business objectives;
Work with dev team to package mock-ups and prototypes for build, and test live version for accuracy and functionality;
Design mock-ups and prototypes that clearly illustrate how sites will function and appear to the consumer;
Create on-brand designs for marketing campaigns, ads, and other marketing initiatives;
Prepare and present rough drafts to internal teams and key stakeholders.


2020.09 - 2022.06 - Auckland
RayLee Creative Ltd. , Product Designer
Perform research on product technologies and structures to implement into design concepts, modify and revise existing designs to meet customer needs and expectations;
Design concepts, wireframes, detailed designs, interactive prototypes and produce high-quality design components;
Present product ideas to stakeholders, and suggest improvements to design and performance to product engineers.


2020.02 - 2020.09 - Auckland
Onfinality, Digital, UI/UX Designer
Redesign of website and web application;
Research and generate the best practice to continuously lift design quality and ensure consistency;
Full command of the UX process, including User Research, Interaction design, Prototype, Visual design.


2019.11 - 2020.2 - Auckland
Laminar, Digital, UI/UX Designer
Research on user experience design requirements for a suite of digital assets;
Develop and conceptualise a comprehensive UI/UX design strategy for acala.network;
Set up a new branding and visual strategy;
Develop a design system, strive for seamless implementation, produce high-quality UX design solutions and design UI elements and tools.


2019.7 - 2019.11 - Auckland
Engage Digital, Digital, UI/UX Designer
Work with front-end developers and UX designers to ensure accurate communication and efficiency in the design phase;
Use a combination of creativity, strategy, intuition and analytics to create best-in-class visual digital experiences that serve customer needs;
Provide design support for advertising campaigns, continuously iterate and improve the performance.


2018.8 - 2019.7 - Guangzhou, China
Design 360 Magazine, Designer & Editor
Redesign of website and editorial design;
Produce high-quality creative content, design marketing and promotional material all graphical content for print, digital, website, and social media;
Help unify the experience by establishing creative guidelines for the product with the team.


2016. 8 - 2018. 8 - Melbourne
SHE Design Studio, Digital Designer
Working with small multi-disciplinary teams. Work closely with dev, product, and business folks to find elegant but practical solutions to design challenges across digital design, web and app design;
Ideate designs based on a client's brief, build out brand concepts, guidelines and assets;
Deliver artwork in digital format, create artwork proofs and designs for promotional material.


2014 - now
Freelance


EDUCATION
2019.07 - 2020.02
Master of Design - Media Design School
2014.12 - 2016.12
Master of Multimedia Design - Monash University


SKILLS
Two masterʼs degrees in Design;
Working experience of end-to-end design. Working through iterations and handing off the best practice implementation;
A understanding of front-end technology, and the dedication needed to work with engineers to achieve our design vision;
Video editing and photography skills;
Multimedia skills, passionate about eye catching animated digital design;
Extensive experience with Adobe XD, Sketch, Figma, Illustrator, Photoshop, InDesign, AfterEffect, etc;
Visual and interaction design genius, and creative problem solving;
Ability to identify and communicate the commercial impact of design decisions;
Ability to manage multiple tasks and stakeholders;
Great communication and collaboration skills, a team player with a strong desire to share and influence others.
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